I make your strategy tangible.

For thirty years, I’ve turned vague revenue problems into working systems. The kind where prototypes ship, marketing makes sense, and teams stop spinning their wheels.

I build the infrastructure that makes everything else possible. Process and plumbing aren’t glamorous, but they’re what separates good ideas from sustainable growth. When the foundation is solid, teams can move fast without breaking things.

I work best when the path forward isn’t obvious — early-stage chaos, late-stage complexity, the messy middle. The key is staying close enough to the actual work to make smart calls about what matters now versus what can wait.

Different problems need different approaches. Sometimes you need a fixer. Sometimes a coach. Usually both. This led me to B2B SaaS through Gravyboat, embedding with PLG firms who need strategic and tactical execution without the headcount. Also: consumer brands, performance marketing at scale, fintech, developer tools, retail, and innumerable oddball projects and frankly wild ideas.

Strategy × Design × Engineering

I work across strategy, design, and engineering — sometimes shipping code myself, sometimes leading teams, often both in the same day. I solve bottlenecks directly, then scale that momentum by finding the right people and getting out of their way. I have deep respect for specialists who love what they do.

I’ve been fortunate to work with focused, talented, empathetic, outright brilliant people throughout my career. That’s not modesty or luck. I firmly believe if you’re the smartest person in the room, you need to find a new room.

Broad spectrum: consumer brands to enterprise SaaS. McDonald’s, FritoLay, United Airlines and more at Frankel/Arc. Performance marketing at $200M+ annual spend. Then a decade of B2B SaaS.

Client relationships averaging 5+ years. Through rounds and acquisitions. Sencha, Datrium (VMware), Adaptive Insights (Workday), Coverity, (Synopsys.) Thanks to results, not contracts.

$2.4B+ in strategic exits. Clients I’ve worked with through their growth phases and eventual acquisitions.

Personal

I’m a dad who treats dinner like R&D. Modified charcoal grill with temperature probes and a USB fan. Propane grill, electric smoker, gas and wood fired pizza oven, mega-BTU wok burner, sous vide, etc. My family humors me because they get to eat the results.

We go into the backcountry as frequently as possible. The kids are excellent water skiers, go figure—something I haven’t achieved yet. Someday I’d like to build a cozy high-tech cabin in a remote and beautiful place. Trees, big water, and mountains required. With a whopper kitchen.

Ask me about stuffing waffles. I make Thanksgiving three or four times a year. There’s a reason I named my consultancy Gravyboat. Gravy is a vehicle for greatness.

Looking for teams with outrageous goals and standards. Get in touch!

Client Work

Tools