I make your strategy tangible.

Prototypes become products. Marketing drives revenue. Team culture becomes a flywheel. AI handles volume and variation. Humans make the calls that require judgment. The best systems are the ones you stop thinking about because they just work.

I thrive where the path forward isn’t obvious — early-stage chaos, late-stage complexity, the messy middle. Staying close to the feedback loop is how you make smart calls about what matters now versus what can wait.

Sometimes you need a fixer. Sometimes a coach. Usually both. That’s why I founded Gravyboat — embedding with teams that need strategic and tactical execution without the headcount overhead.

Strategy × Design × Engineering

I solve bottlenecks directly, then scale that momentum by finding the right people and getting out of their way. I have deep respect for specialists who love what they do.

I’ve worked with focused, talented, outright brilliant people throughout my career. That’s not modesty or luck — if you’re the smartest person in the room, find a new room.

This lead me to start Gravyboat, focused on product marketing for B2B SaaS firms undergoing inflection points.

Broad spectrum: consumer brands to enterprise SaaS. McDonald’s, FritoLay, United Airlines and more at Frankel/Arc. Performance marketing at $200M+ annual spend. Then a decade of B2B SaaS.

Client relationships averaging 5+ years. Through rounds and acquisitions. Sencha, Datrium (VMware), Adaptive Insights (Workday), Coverity, (Synopsys.) Thanks to results, not contracts.

$2.4B+ in strategic exits. Clients I’ve worked with through their growth phases and eventual acquisitions.

Personal

I’m a dad who treats dinner like R&D. Modified charcoal grill with temperature probes and a USB fan. Propane grill, electric smoker, gas and wood fired pizza oven, mega-BTU wok burner, sous vide, etc. My family humors me because they get to eat the results.

Ask me about stuffing waffles. I make Thanksgiving three or four times a year. There’s a reason I named my business Gravyboat. Gravy is a vehicle for greatness.

Looking for teams with outrageous goals and standards. Get in touch!

Client Work