I make business strategy tangible.

That’s the simple version. The longer version is that I’ve spent my career turning ambiguous revenue operations into breathing systems. Prototypes and MVPs become products, marketing is persuasive and coherent, teams find their rhythm, and strategies gain traction.

I am most effective when the path forward is murky. Early-stage hustle, late-stage complexity, and nearly everything in between. The key is staying close enough to outputs to make value judgements with an eye to the future.

Agencies taught me speed and politics. Startups taught me resourcefulness and brutal exigencies. Enterprises taught me sales and different decision trees.

This led me to service B2B SaaS through Gravyboat, embedding with PLG firms who need strategic and tactical execution without the headcount. Previously: consumer brands, performance marketing at scale, fintech, developer tools, retail, and innumerable oddball projects and frankly wild ideas.

Personal

I’m a dad who treats dinner like R&D. Modified charcoal grill with temperature probes and a USB fan. Propane grill, electric smoker, gas and wood fired pizza oven, mega-BTU wok burner, sous vide, etc. My family humors me because they get to eat the results.

We go into the backcountry as frequently as possible. The kids are excellent water skiers, go figure—something I haven’t achieved yet. Someday I’d like to build a cozy high-tech cabin in a remote and beautiful place. Trees, big water, and mountains required. With a whopper kitchen.

Ask me about stuffing waffles. I make Thanksgiving three or four times a year. There’s a reason I named my consultancy Gravyboat. Gravy is a vehicle for greatness.

Strategy × Design × Engineering

I bridge the gap between big ideas and finished products. I embed directly to solve technical or design bottlenecks myself, then scale that momentum by recruiting and leading cross-functional teams. Different contexts, same goal: enact the strategy together, immediately.

When the mission demands scale, I know how to find the right people and evaluate their craft—because I’ve been on both sides of the table. I have deep respect for specialists who love what they do. I’m both a fixer and a cheerleader, bringing people together to ensure the result is greater than the sum of the parts.

I’ve been fortunate to work with focused, talented, empathetic, outright brilliant people throughout my career. That’s not modesty or luck. I firmly believe if you’re the smartest person in the room, you need to find a new room.

Client relationships averaging 5+ years. Through rounds and acquisitions. Sencha, Datrium (VMware), Adaptive Insights (Workday), Coverity, (Synopsys.) Thanks to results, not contracts.

$2.4B+ in strategic exits. Clients I’ve worked with through their growth phases and eventual acquisitions.

Consumer brands to enterprise SaaS. McDonald’s, FritoLay, United Airlines at Frankel/Arc. Performance marketing at $200M+ annual spend. Then a decade of B2B SaaS.

Looking for teams with outrageous goals and standards. Get in touch!

Work

Tools