I make strategy tangible.

That’s the simple version. The longer version is that I’ve spent my career turning ambiguous situations into working systems. Prototypes and MVPs become products, marketing is persuasive and coherent, teams grow healthily, and strategies don’t calcify.

I am most effective when the path forward is murky. Early-stage hustle, late-stage complexity, and nearly everything in between. The key is staying close enough to outputs with to make value judgement.

Agencies taught me speed and politics. Startups taught me resourcefulness and brutal exigencies. Enterprises taught me huge scale and long(er) timelines.

This led me to service B2B SaaS through Gravyboat, embedding with PLG firms who need strategic and tactical execution without the headcount. Previously: consumer brands, performance marketing at scale, fintech, developer tools, retail, and innumerable oddball projects and frankly wild ideas.

Personal

I’m a dad who treats dinner like R&D. Modified charcoal grill with temperature probes and a USB fan. Propane grill, electric smoker, gas and wood fired pizza oven, mega-BTU wok burner, sous vide, etc. My family humors me because they get to eat the results.

We go into the backcountry as frequently as possible. The kids are excellent water skiers, go figure—something I haven’t achieved yet. Someday I’d like to build a cozy high-tech cabin in a remote and beautiful place. Trees, big water, and mountains required. With a whopper kitchen.

Strategy × Design × Engineering

I’m in the strategy meeting with Figma and Claude and a fresh branch. I’ve recruited and led cross-functional teams and embedded as IC technical and/or design resource. Different contexts, same goal: enact the strategy together, immediately.

When a project needs more than I can carry, I know how to find the right people and evaluate their work. I’ve been on both sides of that conversation. I have deep respect for specialists who go love what they do.

My goal is bringing people together to ensure our efforts are greater than the sum of parts. I’ve been fortunate to work with focused, talented, empathetic, outright brilliant people throughout my career. That’s not modesty or luck. I firmly believe if you’re the smartest person in the room, you need to find a new room.

Client relationships averaging 5+ years. Through rounds and acquisitions. Sencha, Datrium (VMware), Adaptive Insights (Workday), Coverity, (Synopsys.) Thanks to results, not contracts.

$2.4B+ in strategic exits. Clients I’ve worked with through their growth phases and eventual acquisitions.

Consumer brands to enterprise SaaS. McDonald’s, FritoLay, United Airlines at Frankel/Arc. Performance marketing at $200M+ annual spend. Then a decade of B2B SaaS.

I’m looking for teams with outrageous goals and high standards. Get in touch!

Clients

• Adaptive Insights
• Allstate
• AT&T
• CDC
• CNET
• Coverity
• Datrium
• Druva
• Extole
• Frankel
• Frito-Lay
• Hefty
• HP
• KAYAK
• Lightstep
• McDonald’s
• Sencha
• Synopsys
• Tekpea
• Tropicana
• Tumri
• United
• USPS

Tools