I make your strategy tangible.

By transmuting ambiguity into working systems: where prototypes become products, marketing drives revenue, and team culture is a flywheel.

Between opportunity and something that actually tests hypotheses is usually infrastructure. That’s always been true — what’s changed is who builds it and how. AI handles volume and variation now. Humans apply judgment. The systems worth building are flexible enough to grow with you and stable enough that no single departure breaks everything.

I work best when the path forward isn’t obvious — early-stage chaos, late-stage complexity, the messy middle. The key is staying close enough to the feedback loop to make smart calls about what matters now versus what can wait.

Sometimes you need a fixer. Sometimes a coach. Usually both. This led me to Gravyboat — embedding with teams that need strategic and tactical execution without the headcount overhead. Consumer brands, performance marketing at scale, fintech, developer tools, retail.

Strategy × Design × Engineering

My work spans strategy, design, and engineering. Simultaneously doing the work and guiding teams. I solve bottlenecks directly, then scale that momentum by finding the right people and getting out of their way. I have deep respect for specialists who love what they do.

I’ve been fortunate to work with focused, talented, empathetic, outright brilliant people throughout my career. That’s not modesty or luck. I firmly believe if you’re the smartest person in the room, you need to find a new room.

Broad spectrum: consumer brands to enterprise SaaS. McDonald’s, FritoLay, United Airlines and more at Frankel/Arc. Performance marketing at $200M+ annual spend. Then a decade of B2B SaaS.

Client relationships averaging 5+ years. Through rounds and acquisitions. Sencha, Datrium (VMware), Adaptive Insights (Workday), Coverity, (Synopsys.) Thanks to results, not contracts.

$2.4B+ in strategic exits. Clients I’ve worked with through their growth phases and eventual acquisitions.

Personal

I’m a dad who treats dinner like R&D. Modified charcoal grill with temperature probes and a USB fan. Propane grill, electric smoker, gas and wood fired pizza oven, mega-BTU wok burner, sous vide, etc. My family humors me because they get to eat the results.

Ask me about stuffing waffles. I make Thanksgiving three or four times a year. There’s a reason I named my consultancy Gravyboat. Gravy is a vehicle for greatness.

Looking for teams with outrageous goals and standards. Get in touch!

Client Work